Q Discussion 3C--Positioning exercise. Another opportunity to be creative! One of my favorite postioning statements: BMW--the ultimate driving machine. Notice how this statement captures the essence of a BMW car--for the person who buys it, that is. In this discussion, write a positioning statement for each product used in 3B. A positining statement is not a tag line, though it can be used as one. Here is the basis for positioning statement is: For (target customers) Who struggle with (problem or critical need) We are (market product or category) Unlike (competitors) We have (basis of differentiation) Prduct list: Cunard's World Cruise Nabisco's Oreo Thins