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M1.3 Vision Board_16...
References: Hospital nurse and patient. [Photograph]. Retrieved from Encyclopædia Britannica ImageQuest. https://quest-eb-com.vlib.excelsior.edu/search/132_1355864/1/132_1355864/cite (Links to an exte...

Module 1.3 Vision Board
Module 1.3 Vision Board

References: Hospital nurse and patient. [Photograp

Unit 7 Discussion_16...
Organizations are trying to make their mark on the world by constantly devising ways to meet their goals. An organization should go for it during the process if a need arises and an external trainer i...

Unit 7 Discussion
Unit 7 Discussion

Organizations are trying to make their mark on the

Week three DQ_decisi...
First of all, I would like to mention that change management means bringing a sudden change in the operational activities, or in the management or in the way an organization pursues relationship with...

Week three DQ_decision making
Week three DQ_decision making

First of all, I would like to mention that change

Discussion 3C

Discussion 3C

Q Discussion 3C--Positioning exercise. Another opportunity to be creative! One of my favorite postioning statements: BMW--the ultimate driving machine. Notice how this statement captures the essence of a BMW car--for the person who buys it, that is. In this discussion, write a positioning statement for each product used in 3B. A positining statement is not a tag line, though it can be used as one. Here is the basis for positioning statement is: For (target customers) Who struggle with (problem or critical need) We are (market product or category) Unlike (competitors) We have (basis of differentiation) Prduct list: Cunard's World Cruise Nabisco's Oreo Thins

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Positioning is one of the important steps in marketing as it will help the targeted customers to have the desire to purchase that product as they have a certain place about the product in their mind. Like for example, there are various companies that make smartphones, and to be true every smartphone serves the same requirement of its users. But when it comes to smartphones we always have this image in mind or rather a position that Apple and its product iPhone is quite different. Having that product with us would enhance our lifestyle and will make us look good in front of others.